BRIEFING

PPP BRIEFING

• 3 briefs in total

LEARNING OUTCOMES

1. know contemporary design, whats happening in the industry
2. know what kind of challenges and opportunities in the future
3. personal styles, response in your personal way
4. professional communication, design 

SB1= creative report (main) 

SB2= life’s a pitch

SB3= presentations 

CONTENT

• focus on ideas and future 
• less design process comparatively
• start to unds target markets and audience
• marketing and branding (communicate own personal brand)
• respond to external set briefs and commissions
• try networking 
• understanding of careers after graduating 

I NEED TO

• reflective blog (tag it PPP)
• going to different workshops and design related events (Bound book fair, Village)
• develop a vision of myself
• find my areas of interest n start to become part of the community, document it and know what is happening 

PPP IN A NUTSHELL

• presentation
• documentation 
• one brief requires design boards 
• start engaging in the design world more 

BLOG

• everythinggg (TAGG, explain why it is relevant to ppp) 

MODULE DEADLINE

• 10th March 2020 (week22)
• 1pm-330pm
• ALL deliverables from SB1,2,3
• presentations (ppw hand in on 10th but presenting on the week after) 

TIMELINE

oct-march= SB1

after xmas= SB2 

feb-end= SB3

SB1 CREATIVE REPORT

• select a contemporary design practitioner/ studio/ organization that interests you
• find out why you like their work, what they are doing (everything) 
• full understanding of the selected practitioner 
• at least 1 interview with someone who is related to the thing youre looking at
• investigative research of other design practitioners or studio that relate to your selected design style 
• learn from and become ‘that’ practitioner by finding out what insight they are doing, their design process, their career
• better find young designers (less generation gap and more relevant to the contemporary design industry)

OUTCOME

• design n format: reflect content and subject matter 
• publication: pdf, vid, poster, book, bedsheet, flag, vlog (format of your choice) 
• less concern abt production values, consider the format 
• reporting evidenc e of research you found 

DELIVERABLES

• no design boards
• creative report publication
• creative report blog  

AREAS OF INTEREST

• small studio
• large agency
• design freelancer
• design festival
• media outlet
• start-up business
• museum/ gallery 
• blogger/ social media

depends on what you wanna do in the future and start look at people who are doing that 

SB2 LIFE’S A PITCH (after xmas)

• work in groups
• produce ideas n concepts for an event/ exhibition or creative opportunity in Leeds
• formal pitch (10mins) 
• engaging, exciting
• judged pitches 
• the best pitch would be chosen for further development  
• collaborations

THE EVENT

• exhibition
• film screening
• series of talk
• podcast
• public space
• project space
• pop up 
• reading group 

PTICH

• consider the budget, venue, logistics of putting it on, materials, technology (projectors, tickets online), branding, marketing, location
• STRONG rationale of your ideas 
• comm visually and verbally 
• comm in a team 

DELIVERABLES

• pitch presentation in a group
• pdf, ppw presentation (upload)
• design boards (design process, development, work in a team) (share your boards with teammates) 
• blog (research) 

EXAMPLES

• the27clubleeds
• depot 
• shybairnsgetnowt
• colours may vary 
• the tatley gallery - the house that heals the souls 
• plantroom/ the archipelago
• ficciones typografika 

SB3 PERSONAL PRESENTATIONS

• presenting to a staff member
• 5-7mins
• communicates reflective summary of your experience as a designer 
• reflection, your time here 
• both learner n a designer 
• current aims and ambitions 
• what you tend to explore further over the summer
• what you gonna focus on next year 
• reflect personal style in presentation
• who you are, plans i the future, what u did 
• identify, promote yourself
• role model 

DELIVERABLES

• show up on the week of 16March
• presentations submitted in module deadline(10March) 
• ppp blog

podcasts: 

• design matters
• 99% invisible 

book:

• studio culture
• how to be a graphic designer without losing your soul
• oh shit what now? 
• anthony burill 

THINGS TO CONSIDER

• each of SB
• your personal approach
• bg/ key research of ppl tht your interested in 
• documentation of ideas 
• evidence what you do, see and find (things tht you find interesting)
• presentation and format 

HOMEWORK

• initial research
• think abt first brief 
• who are u interested in? 
• draw up a list 
• what kind of work do they do 
• wt info do u wanna find out (work life balance, networking, collaborations) 
• why r u interested in them? (why u like them, y u think they r interesting) 
• where r they based? (grab chances to meet those ppl, events?)