RATIONALE OUTLINE

RATIONALE OUTLINE

prompt: bring up the trend #ooecchallenge 

• sliced foods act as ornaments to decorate meals 
• pixelated junk food
• colour used: simplified version of rainbow colours (red, yellow, green, purple) 
• make the whole preparing process as a documentation-like challenge to make people interested in participating 

buying process: 

• idea1 

arrange the food in a rainbow order and buy as much as they can for each colour, the results will be shown on the receipt which will be arranged in rainbow order  

• idea 2

hold a pantone card with a hole on it to match the foods’ colours with the cards, take a picture of it and post it on ig 

cooking process: 

• slice food into small pieces, add as much varieties of food as they could into their meals

final outcome: 

• taking a picture of them and post them on ig with #ooecchallenge 

instagram + final outcome 

• @oneofeverycolour advertises the challenges and focuses on the final outcome and cooking process of people who participated in the challenge, final outcomes would be reposted on the account 
• @eatmorecolours would be focusing on the buying process, the feed of the account would be layout like a conveyer belt