Talk with Ali:
- works in London
- Its Nice That creative leader
- print, digital, art direction
- team of editors, project managers, social media managers, marketing team
- anyways - commercial agency
- nicer tuesdays - 4 designers to speak art their work every tuesday in London
PURPOSE:
- illustration, film n moving image, publication. animation, architecture, advertising, interactive design, graphic design, fashion, branding…
- to the broadest audience
HOW BIG IS THE TEAM:
- 17 people
- share same values, work in separate forms
WHAT IS OUR WORKING PROCESS:
- quality over quantity as a publisher
- brand partnership
- editorial
- printed pages
editorial —> weekly meetings
- present the ideas in the room
- critique
- take forward ideas
project: (creative process)
- illustration approach
- reach out to the illustrator
- write a brief
- pull together the idea
- idea: imagine objects that we use everyday being exhibited in a museum
- understand how they’d like to work
- keep it open
- work on timely stuff
- worked with sculptor
- the 2012 olympics
printed pages ( published twice a year) MAGAZINE
- digital publish can do sth in print
- high quality paper and designs
- make ppl wanna keep it
- most important: cover
- work fast—> made decision efficiently
- choose the right image: dk wt ppl like (customers’ interests
- designs work well on: online channels<—> magazine
- fast paced
- shortlisted of chosen ideas
- place them on spreads
- work physically (try to get off screen)
- never only design onscreen, make sure we see the thing printed out physically before printing
- send spreads to printer (strong bond with printer)
- start looking at the details after first print draft
- 2 weeks later —> final print
- mixture of words n features
- MAGAZINE: commission posters, postcards, stickers, screen prints —> to celebrate the medium
recent project: its nice the x CANVAS
- find quick way of working bc of the small team
x THE CONRAN SHOP
- brief: create exhibition in their window space in London
- for LDN Design festival
x TIMEX
- design a watch
- hoe do you make it relevant
- worked with the body of the watch
- humanising the face
- 2-3 days fro mocking things out
- typography idea
- research on client to design the typeface
HOW DO WE MAKE MONEY?
- find diff ways to work with brands
- speak to audience
- ways for ppl to engage with n for ppl to understand
- right for publishing for audience and spread the ideas that the brands wanted to
- talk through ideas with the client
- critique
- tell them the idea what the outcome would look like
*instagram posts:
- add new elements to post instead of only taking pictures of the outcome
- eg. animation—> bring outcome to live
- break down stages —> apply on own work
- print things out
- working fast
- digital is not to show the concept, but pushing ideas further
- sketch out the initial ideas by hand
- typographic approach
ig: @alihanso
why print platform?
- exist online —> hv most ppl there (read thru the week, while working)
- print—> connect with audience in a diff way (read when free)
- print—> feel it in hand
TODAY:
- what is it for? audience?
- considerations—> turn them into questions
- “what if…”
- the more you say, the less ppl actually hear
- keep it simple
- medium!! as a zine? as an exhibition?
designers:
kelly angood
- archiving
raffael korman
nejd prah
problem
solution
execution
overall ideas—> 3 possible treatments
- The problem
Who is the positive intervention for?
What problem is it solving?
How will it do good?
These insights will inform your idea.
- The solution
Take your considerations and turn
them into questions.
“What if...”
- The execution
Take 3 of your preferred solutions and
develop an execution for each using a
chosen medium.
Consider sketching, collage, rendering,
typography, image making, photography,
print, or digital techniques. Also consider
the scale, material, colour and tone used
in your piece to communicate an idea.
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