SILENT CRIT + PLAN FOR EASTER

RATIOANLE

Our idea behind our chosen topic is to get people to eat healthy and enjoyable food in a fun way. We are doing this to promote healthy eating. By doing so we are making it more attractive by having it colourful and to grab the attention of our target audience. Also making it as a challenge for people to try and get a colourful basket/trolley so people have fun whilst shopping under the #one of every colour. The layout of our Instagram shows as a conveyor belt, like as if you were shopping at the grocery store. By doing this it makes it more appealing and is as if the customer is actually shopping at a store. The typography of the #one of every colour is in a child like font so it looks funny and not as serious, we did this by using our left hand because it’s our weakest hand.  

It benefits people because sometimes we don’t have time or money to buy a healthy foods so making it at this fun sort of way makes it more appealing and grabs the attention. We think that not many people are eating healthy so we’re trying to promote healthy foods for a better future so that you don’t suffer the consequences of bad health.

FEEDBACK

• Try illustration or collages on the gif
• the colours that separate the food could be in different tone to represent the different foods
• The recite is very successful and pleasing to the eye
• Think more about your target audience, who would this appeal to
• What deliverable are you going to do?

• The coloured blocks on the instagram feed could be used in a more interesting way, using facts or illustrations, perhaps using the same type as at the top of the feed
• For photographs of food could add captions of recipes etc
• Could photograph foods in different way, without packaging and cut up or use other media like illustration, screen print, collage
• Use the same typeface throughout, the hand drawn type is really effective, make use of it
• Sarah Parker - sunspell commercial - set designer 

-The layout of the instagram is very professional and I enjoy scrolling through it very much. The one of every colour tag is also very appealing but could be neatened ever so slightly to make it a touch more professional perhaps, you could use a different colour or each word to represent the statement of one of every colour in the design of the tag to represent the topic effectively. Like the person above said, I think adding facts to the instagram would make it that touch more engaging and interesting and would improve the project thus far overall. Your animations could be smoother, use more frames to make the motions more fluid.

Very professional

What if someone gets loads of colourful sweets?

PLAN AFTER EASTER

• illustrations of faces on food (could be stickers) 
• illustrations on coloured blocks 
• typography on the food 
• recipes on captions —> find recipes 
• different tones of colours 
• Sarah Parker for artist research —> apply on the baskets 
• logo for shop —> diff tones —> stickers on food