[LIFE'S A PTICH] PRACTICAL RESEARCH

HOW TO BUILD A PODCAST BRAND focus on your target audience 

• know exactly who the listeners are that you are targeting with your message.

• can’t be everything to everyone (not too broad) 

• Figure out detailed behaviors and lifestyles of your listeners

• tailor your message to meet their exact needs. 

define your podcast mission and vision 

• encompass what you will accomplish, your core values, and how you want others to perceive and talk about your show.

• With every guest that comes on or every topic that is discussed, make sure that it lines up with what you set out to achieve in the first place

establish your podcast brand voice 

• integrate your brand voice into every aspect of your podcast.

solidify your brand presence 

• getting featured on other podcasts or even by writing feature pieces for well-known blogs

• Join podcasting groups that share your views and establish a presence in those communities

• make it easy for guests and listeners to share details about the show and specific episodes. (Spotify) 

constantly create on-brand content 

• Keep your podcast brand identity top of mind when choosing podcast guests and finding the ideal featured topics for your show.

• To ensure that your podcast brand looks the same everywhere, create your own unique brand style guide that identifies your brand-specific visuals such as your color scheme, your logo, the fonts you use, and even the types of editing used in your photos. 

create the ultimate user experience 

• Giving your listeners the opportunity to interact and engage with the show allows that relationship to grow even stronger

• personalized podcast app, sending out weekly emails, or giving your listeners exclusive content

WE DO WE NEED FOR BUILDING A PODCAST? 
(ALL INCLUDED ON THE UNI RECORDING ROOM) 

• USB microphone 
• access to the internet.

SOFTWARE

• Adobe Audition
• Audacity