QUESTINNAIRE PROCESS

DRAFT QUESTIONS (ABOUT HIS BRAND)

CASHMEREPULLOVER 

• What inspired you to establish your brand?
• what is the concept of the brand?
• How did you start up a brand all by yourself? 
• Why did you choose this name? What is the meaning behind the brand? 
• Did you change the logo? what do the logos symbolise? 
• As seen in your products’ designs, the textures of the prints is really interesting with rough edges and grain, did you screen print on them to create the textures? 
• Please explain your experiences collaborating with different practitioners and brands.

  
  

  
  

  
  

  REFINED QUSTIONNAIRE

  IN GENERAL

  Why did you study in Japan?

  Does your study experience in Japan affect your mindset?

  What influenced you the most on your work and style?

  Who is your favourite creators/ practitioners

  Do you think your music career and your brand co-relates with each other? 

  Do you think being a creator/ brand starter in Hong Kong in such a young age is a disadvantage? Why? 

  Do you think hong kong is good place to start up a business? What do you think is the most important thing when starting up your own business?

  What is the key of success when it comes to expanding your social circle? 

  What is your comfort zone?  

  
  

  CASHMEREPULLOVER 

  What inspired you to establish your brand?

  what is the concept of the brand identity?

  What are the challenges of starting up a brand all by yourself? 

  As seen in your products’ designs, the rough edges and grain textures of the prints are really interesting, what did you do to create the textures? 

  Please share your experiences collaborating with different practitioners and brands.

  
  

  I shortened the questions and combined a few together to make the questionnaire shorter. All of the questions are those that I would really want to know about Jerry. I realised that it might still be a bit too long, therefore, in order to make it look lighter, I decided to separate IN GENERAL and CASHMEREPULLOVER into 2 parts with separate number sections. It definitely looked a lot shorter and easier at first sight!

  
  

  FINAL QUESTIONNAIRE

  IN GENERAL

  1. Why did you study in Japan?
  2. Does your study experience in Japan affect your mindset?
  3. What influenced you the most on your work and style?
  4. Who is your favourite creators/ practitioners
  5. Do you think your music career and your brand co-relates with each other? 
  6. Do you think being a creator/ brand starter in Hong Kong in such a young age is a disadvantage? Why? 
  7. Do you think hong kong is good place to start up a business? What do you think is the most important thing when starting up your own business?
  8. What is the key of success when it comes to expanding your social circle? 
  9. What is your comfort zone?  

  
  

  CASHMEREPULLOVER 

  1. What inspired you to establish your brand?
  2. what is the concept of the brand identity?
  3. What are the challenges of starting up a brand all by yourself? 
  4. As seen in your products’ designs, the rough edges and grain textures of the prints are really interesting, what did you do to create the textures? 
  5. Please share your experiences collaborating with different practitioners and brands