INITIAL IDEAS

1.
CASHMEREPULLOVER
logo
- round
- circle
- a whole
- complete

TAIJITU

Found that Jerry is actually really proud to be a Hong Konger and really like the diversity of Asian culture in Hong Kong. This makes me think of the TAIJITU logo which is also in the shape of the a circle.

2.
VISUAL DIARY, VIDEO
- multi media artist (design, photography, music)
- dj freckles music as BGM

As Jerry mentioned that "100%, music takes great part in my brand and my work in general. Everything correlates to me. " The idea of creating a video report with a BGM of DJ freckle's work is put into consideration. 

3. 

ONLINE MAGAZINE WITH MUSIC EMBEDDED IN BG?

- photography work 

- interview answers 

4. 

EMBROIDERY BOOK? 

After looking at cashmerepullover's Instagram page, it is discovered that embroidery work is something that Jerry has constantly be doing for his friends. He did a few customer embroidery on hoodies and beanies. 

5. 

PUBLICATION WITH DIFFERENT SECTIONS 

- 2018 products (the dye theme) 

- 2019 SS (indipendente mindset, cashmere black logo) 

- 2019 FW (vintage horror film, fauna, floral) 

- collaborations, customised (embroidery) 

- interview