CHARLIE SHEPPARD TALK

Charlie Sheppard 

-      Anyways as a ‘creative’ 

-      University of Brighton (Graphic Design) 

The HudsonBec Group 

àIt’s Nice That

àAnyways àcreative agency in London àhelp brands to communicate 

-      Printed pages magazine 

1^STPROJECT 

Luxury retailer Anya Hindmarch 

àsimple, humorous film

àin-store event 

àfor luxury candle range 

-      ‘Anya Smells’

-      Nostalgic scented candles (her memories) àbaby powder, coffee, sun cream 

-      Model railway (nostrils tunnel)

2^NDPROJECT

New Uniqlo on Oxford Street 

àupper floors show the concept of products (heattech, airism)

àconvey a feeling

àmake science accessible 

àwarmth = lighting 

àcool/ breathable = air movement 

3^RDPROJECT

Nike Young Athlete

Year range: 8-22 

One-day event 

àyoung athlete àscientists

Target audience

àyoung people feel interested, same time educating them

àphysical over digital

àplay first, educate second

*learning through playing 

4^THPROJECT

Ace&Tate (sunglasses)

àdesign London flagship store on Soho’s Brewer Street 

àcool space where they can hold events + test eyes (shop+ opticians)

àprofessional reliable

-      Yellow, red, blue

Researchàideas (safe, medium, hard) àpresent to clients 

WORKSHOP

-      Pick brand 

-      Pick product 

-      Communicate the benefits 

àbreak down the key elements àget core of what you are trying to communicate

1.    Brand

-      colour palette 

-      trendy, traditional 

-      visual language (old, subtle) 

-      who buys it 

2.    Product

-      What is it used for

-      Made from

-      Where is it used 

3.    Benefits

-      Why is the benefit good?

-      How can I make this feeling excited/interesting? 

-      How can I communicate this message? 

 OUR TASK

We first brainstormed and mind mapped the idea and the concept PAUL SMITH and the umbrella.

 We then started to sketch out different ideas that we have in mind

We chose 3 ideas that we liked the most n further develop them and at last, we combined the three ideas into one and that one idea will be our final idea. 

We made one of the ideas onto the "window". There will be striped of coloured papers hanging from the middle of the spinning umbrella. 

FINAL IDEA RATIONALE

The Paul Smith patterns are leaking out from the middle of the umbrella to represent the formal on the outside and the wild personality leaking out from the inside of the umbrella.

We stuck striped of coloured paper onto the "window" to create a Paul Smith patterned background. 

We then cut out the shape of water leaking and the umbrella on the black paper and stuck the black paper on the coloured background.

WORK ON WALL

FEEDBACK

Most people are saying that we should us more different patterns to make the design more interesting. However, the striped patterns are actually the signature pattern of Paul Smith. We realized that we did not write it on the rationale which made people confused.